For more than 30 years, John Elkington has been a global authority on corporate responsibility and sustainable capitalism, a bestselling author and serial entrepreneur. In the mid 1980s he founded the consultancy and think tank, SustainAbility, long before it was a business buzzword, and has counseled companies and government leaders around the world. John is a world authority on corporate responsibility and sustainable development. In 2004, BusinessWeek described him as “a dean of the corporate responsibility movement for three decades.” In 2008, The Evening Standard named him among the ‘1000 Most Influential People’ in London, describing him as “a true green business guru,” and as “an evangelist for corporate social and environmental responsibility long before it was fashionable.” In 2009, a CSR International survey of the Top 100 CSR leaders placed him fourth out of 100 people listed: after Al Gore, Barack Obama and the late Anita Roddick of the Body Shop, and alongside Muhammad Yunus of the Grameen Bank. During his storied career, he has written 19 books. Along the way, he coined the terms green growth, green consumer, and triple bottom line.

Now, on the occasion of his 20th book, Green Swans: The Coming Boom in Regenerative Capitalism, he joins GreenBiz Executive Editor Joel Makower for an intimate, one-on-one conversation about the next stage of sustainable business — and of capitalism. In his new book, Elkington highlights how businesses can be catalysts for systems change, drawing on firsthand experience from boardrooms around the world. He’ll also discuss how the “ugly ducklings” of today’s business world have the potential to become tomorrow’s world-changing Green Swans.

Date and time:

Thursday, May 14, 2020 18:00-19:00pm GMT | 60 minutes 

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